I must admit to thinking that 'Dover' and the 'White Cliffs' were iconic global brands, with 'port' being self-explanatory. Bit like 'Heathrow' and not at all like Masterchef. Oh well, wrong again!
I remember when Rokold, a frozen foods transportation company, had 'Rokold' re-designed, the loop in the capital R becoming an exact circle. This, apparently, depicted a tyre rolling down a slope and hence referenced the transportation aspect. Yeah, right.