Tourism Boost for Dover District
- 26 January 2013 08:27212144Just received this:
"Tourism is worth almost £250m to the economy in Dover District and supports more than 4,500 jobs - according to latest research into the district's visitor economy.
The study on the Economic Impact of Tourism in 2011, by Tourism South East for Dover District Council and Visit Kent, also shows that there were 3,880,000 visitors to Dover District over the year.
Research shows that the total economic impact of tourism in the district in 2011 was £243,590,000, up 16% on 2009, and the number of jobs supported by tourism went up to 4,559, an increase of 3%. The research uses the industry-standard 'Cambridge Model', and was undertaken as part of the European Interreg Two Seas SusTRIP research programme.
Cllr Kit Smith, DDC Cabinet Member for Skills, Training and External Relations said: "Tourism plays an important part in the local economy and these results are good news for the area. Dover District remains a great place to visit and has a range of incredible attractions, and it is very encouraging to see that the value of tourism activity continues to rise. It is a real tribute to our tourism and visitor businesses that they continue to meet the challenges of the market place in the current economic climate, and we look forward to seeing ongoing success, as we continue to move forward for the future."
Further information on White Cliffs Country, and the Economic Impact report, can be found at www.whitecliffscountry.org.uk"
If this is really the case, why are so many of our businesses struggling and historic sites, museums and attractions crying out for visitors ?
Roger - 26 January 2013 08:50212150"Cambridge Reports
In 2011 Dover District Council funded Tourism South East to carry out the Cambridge Model Report. The report gives the economic impact of tourism to and relates to the estimated value and volume of tourism to the area. Below are the key headline figures for Dover in 2011.
414,000 staying trips
1,402,000 staying visitor nights
£80,529,000 spent by staying visitors on their trip
3,466,000 tourism day trips
£104,529,000 spent by tourism day visitors on their trip
In total £185,058,000 was spent by all visitors on their trip
In addition, expenditure by friends and relatives on visitors, and visitors spend on second homes (i.e. maintenance) generates a further £16,061,000.
With the addition of other expenditure tourism activity generated £201,119,000 expenditure.
Of this expenditure, £187,636,000 translates into direct income for local business; and a further £55,954,000 of income is generated through indirect and induced effects (a total of £243,590,000 business turnover.)
This income supported 3,776 FTE jobs and 4,559 Actual jobs..."
"...With effect from 2009, a new method of collecting occupancy data was introduced. RIBOS (ReZolve Internet Based Occupancy Software) is a national website offering an online platform for administering UK accommodation occupancy. The occupancy survey provides businesses with key information and comparisons with other establishments and allows you to target marketing, benchmark performance and flag up potential strengths and weaknesses.
The information supplied online feeds directly to Visit Kent and then extracted by Tourism South East. All individual business data is confidential and not disclosed. Information on the occupancy surveys can be found on the Visit Kent Business Barometers."
The whole thing plus links to the detail...
http://www.whitecliffscountry.org.uk/local_industry/research.aspxIgnorance is bliss, bliss is happiness, I am happy...to draw your attention to the possible connectivity in the foregoing. - 26 January 2013 09:02212151"1.2
THE CAMBRIDGE MODEL
The Cambridge Model is a spreadsheet model that produces estimates from existing national and local
information (e.g. accommodation stock, inbound trips) of the level of tourism activity within a given local
area. The volume of visits is translated into economic terms by estimating the amount of spending by
visitors based on their average spend per trip. In turn, the impact of that spending can be translated to
estimate the effects in terms of business turnover and jobs.
The standard measures generated in this Model are: the total amount spent by visitors, the amount of
income for local residents and businesses created by this spending, and the number of jobs supported
by visitor spending. This report focuses on total revenue raised from visitor spending across Kent and
the estimated number of full-time equivalent and actual jobs sustained by that spending.
The basic process of estimation used can be divided into three parts:
−
Visitor trips and visitor spending at a regional/county level derived from national survey sources
(county/district) ;
− Local supply data on accommodation, attractions and other factors specific to Kent;
− The use of multipliers derived from business surveys in England to estimate full time equivalent
and actual jobs generated by visitor spending in the area.
The sophistication of the economic impact estimates will depend on the availability of detailed reliable
local information to supplement national and regional data sources. Where such data is available from
local surveys, then local variations can be explicitly included.
In its standard form, the Cambridge Model uses a range of local data including details of
accommodation stock, local occupancy rates, population, employment, local wage rates and visits to
attractions. It applies this locally sourced information to regional estimates of tourism volume and
expenditure derived from the following national surveys:"
The above is an extract from, "The Economic Impact of Tourism on Kent and Medway Estimates for 2009
County, District and Unitary Results."
http://www.visitkentbusiness.co.uk/ library/ researchdevelopment/ Kent_Tourism_Economic_Impact_in_2009_Report.pdfIgnorance is bliss, bliss is happiness, I am happy...to draw your attention to the possible connectivity in the foregoing. - 26 January 2013 23:46212252Roger: "in Dover District, in 2011, £243,590,000" spent by visitors, or on account of visitors.
If this is the message in the report, it seems quite a lot of money.
However, I have a feeling it is not the case, as the way a sum of money is spent or invested in an area can be calculated in many obscure fashions, whereby the same money is counted over and over again.
(For example: Mr. A spends a night at a B/B, spends £40.
The B/B owners do £40 of shopping at the green-grossers with the same money.
The green-grosser spends £40 to purchase products from the nearby farm, with the same money.
Total: £120).
Something is definitely wrong with those calculations you cited, and it appears you too have difficulty believing them.
And good so. Because they are probably hyped following some obscure theory of economic investment/spending estimations.
"The study on the Economic Impact of Tourism in 2011" is probably a phrase that tries to give an "economic impact" calculation that basically corresponds to my above example, but is utterly misleading.
Otherwise, I must ask the same question as you do: where is all this money?
As for the jobs created by tourism in Dover District, I sincerely believe many of these jobs are actually there owing to local customers, to which tourism may have a marginal, albeit beneficial, impact.
I'd suggest that B/Bs cater for tourism at a 100% level, whereas restaurants probably derive at least half their customers (and probably significantly more) from local residents.
So the supplied figures in the report on employment in Dover District from tourism are no doubt hyper-inflated.Chanters, Drums and Drones Potty Time http://youtu.be/99fMqpjnXYA
Rule Britannia!
Kent First http://youtu.be/04F3mAP3fV4 Keep banging on http://youtu.be/qYCU_SKmkGQ - 27 January 2013 08:27212271Alexander, I didn't say I wrote that report, I said I received it.
At the end, I also said:
"If this is really the case, why are so many of our businesses struggling and historic sites, museums and attractions crying out for visitors ?"
Why do you continue to read so much into a posting, than is actually in it ?
Roger - 27 January 2013 08:49212272Alexander I can understand your incredulity. There is no real information to be gained from these headline numbers. One needs a full understanding of the methodology used in the collection of the data, the sample profiles and the assumptions programmed into the model in order to get a feel for the reasonableness of the model's output. If methodologies are insufficiently rigorous, it's just "garbage in, garbage out".
Likewise, even if we can fully validate the model's output, it requires at least degree level understanding of both statistics and micro-economics to draw any meaningful conclusions from the figures.
Then of course, there is the political and professional agenda of the report's authors and sponsors to be considered.....Captain Haddock likes thisI'm an optimist. But I'm an optimist who takes my raincoat - Harold Wilson - Keith Sansum1
- Location: london
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- Posts: 23,948
27 January 2013 13:26212298last line realy told roger peter lolALL POSTS ARE MY OWN PERSONAL VIEWS - 27 January 2013 14:19212310has anyone understood any of this, if so please please send me an understandable precis?
many thanks in advance for your attention to this matter. - 27 January 2013 14:51212312There are two modelling spreadsheets used around the UK in the tourism industry.
The top-down Cambridge model, relatively inaccurate (+/-10% per year) so is not used for comparative purposes, i.e. year on year.
The bottom-up STEAM model, quite accurate and open to improvement with better ground-up input and can be used for year on year comparisons.
How do I know? I read this...
http://www.insights.org.uk/articleitem.aspx?title=Measuring+the+Local+Impact+of+Tourism+%E2%80%93+The+Big+Issue+for+the+Next+Five+Years&type=7Ignorance is bliss, bliss is happiness, I am happy...to draw your attention to the possible connectivity in the foregoing. - 27 January 2013 15:01212314An improved explanation, from the same source...
http://www.insights.org.uk/destinationmanagementguideitem.aspx?title=3C:%20Determining%20the%20Local%20Economic%20Impact%20of%20TourismIgnorance is bliss, bliss is happiness, I am happy...to draw your attention to the possible connectivity in the foregoing. - Brian Dixon
- Location: Dover
- Registered: 23 Sep 2008
- Posts: 23,940
27 January 2013 16:18212323i'm sure alex will come up with a solution,but with help from a 3rd party. - Keith Sansum1
- Location: london
- Registered: 25 Aug 2010
- Posts: 23,948
27 January 2013 17:08212328lib dems?ALL POSTS ARE MY OWN PERSONAL VIEWS - 27 January 2013 17:42212336There are tourists ,Canterbury is full of them
Dover is not
Look what Canterbury is doing restaurants bars pubs shopping
Who is to blame for not encouraging these businesses?
Restrictive Licensing overzealous planning restriction
basically the council just being t...s
they even objected to a dildo shop opening ,Ann summers is full on this stuff nobody gives a toss
Them responsible will be the very same people that will have there fingers all over the regeneration project - 27 January 2013 18:31212353Canterbury has:
A cathedral
A UNESCO World Heritage Site
Three universities
A 360-degree catchment area
No history of a hung or Labour-controlled local authority
And they seem to manage without a town council (however do they do that, I wonder?)
Apart from that, not much difference really.
Captain Haddock likes thisI'm an optimist. But I'm an optimist who takes my raincoat - Harold Wilson - 27 January 2013 18:33212354....and I still have no idea what they magic beans that the council have that they are hiding - no-one can suggest anything that they realistically want the council to do (other than David L who says they should just stick to collecting rubbish!!) !!!Captain Haddock likes thisFind me on Facebook Dover History Pages Group or Flickr
http://www.facebook.com/groups/393747750647287/
http://www.flickr.com/photos/doverpast - 27 January 2013 18:41212360peter
Dover has 15 million people passing by a year and a very old building stuck on the hill
and a dildo shop. - 27 January 2013 18:47212362peter
you missed out the dildo shop. - Brian Dixon
- Location: Dover
- Registered: 23 Sep 2008
- Posts: 23,940
27 January 2013 18:50212365kieth.s,no more historian.
- 28 January 2013 07:36212485I know I've said this so many times, it's like a broken record, but there is more, much more that could be done to improve Dover's visitor numbers and make Dover (District) a real tourism destination.
I think there is also much more that could be made of those who come to Dover to catch a ferry or cruise ship.
Roger - 28 January 2013 19:12212562Roger, I haven't suggested you wrote the report, but was simply commenting on it, as it is a topic of interest that regards Dover District. I have often wondered how economic impact assessments are made, and this particular one on tourism for Dover appears to be presenting figures on money and employment that do not add up, in my view.Chanters, Drums and Drones Potty Time http://youtu.be/99fMqpjnXYA
Rule Britannia!
Kent First http://youtu.be/04F3mAP3fV4 Keep banging on http://youtu.be/qYCU_SKmkGQ