I have said many times that there is so much more that could be done to make cruise passengers more welcome; I actually got chastised by DHB for saying so and they sent me an email in May last year, which I reproduce below:
Hi Roger,
I have been forward your email and wanted to clarify one or two points that you mention.
There is one partnership, the Visit Kent Cruise Partnership with principal partners being Dover Harbour Board and Visit Kent who manage and co-ordinate the welcome and information desks for independent cruise passengers coming into Dover.
It is pro-active in its approach and staff do not sit and wait for passengers to ask questions but are very active in highlighting the many attractions that can be visited in and around Dover.
Dover Castle being the major attraction in Dover and highly visible from the cruise terminal is clearly a big draw and passengers are actively encouraged to spend some time there.
There are two sections to the web-site you refer to
www.visitkent.co.uk/cruise which is a trade site and promoted directly to tour operators/cruise lines/ground handlers to assist them in developing shore excursion ideas.
Dover - White Cliffs Country have fair representation within this. The needs of independent cruise passengers coming into Dover i.e. those who have not booked a shore excursion on board ship can view the Visit Kent web-site or indeed the Port of Dover website and White Cliffs Country web-site, all of which are displaying the places to visit in and around Dover which includes Dover Town centre.
As explained when we met at the Cruise Terminal new ideas are pro-actively presented to cruise operators and tour operators to encourage new itineraries to be developed. This is a highly commercial activity and the tour operators will only produce a package that they know will sell and will make them a profit.
Pre-booked shore excursions into Dover will just not happen as there is no commercial value to the tour operator. Dover Castle are well aware on how the travel trade operate and see their business from cruise in the independent market.
I can clarify again, that cruise companies would not wish to see the partnership at the cruise terminal actively selling tours where money is exchanged, as this would be in direct competition with the cruise operator. As mentioned above the cruise welcome team actively promote attractions in and around Dover and this includes Dover town centre.
The partnership have large highly visual graphics throughout the cruise terminal buildings both inside and outside welcoming passengers to Kent and at the time I agreed that a map highlighting the attractions could be facilitated, and this was an action on the Dover Chamber of Commerce.
The partnership in liaison with a local publisher produces the Step Ashore in Dover consumer guide. 75% of the content is based on Dover and is produced with a timed approach to ensure that the passenger makes the most effective use of their limited time ashore. This is also available
Finally, regarding your comments regarding the Open Top Bus, this was a special promotion that took place in 2009 as Dover Castle Keep was undergoing re-furbishment and was highly valued by the passenger. Dover shuttle bus transports in excess of 12,000 passengers into Dover town centre and to Dover Castle and this does not include the numbers that choose to walk or take taxis.
It should be celebrated that Dover Castle is such a magnificent attraction and has enough to keep a visitor occupied for the day.
I hope this gives some clarity. We do appreciate your passion for Dover and I want to assure you that we are doing our utmost to promote the town and it's attractions.
I hope I haven't upset the Lady who wrote to me about it by reproducing it here, but it shows they are doing their bit. I still maintan though, that more could be done to make passengers feel more welcome, or even wanted.
Roger