How about setting up new targets and challenges. Just start a fresh :D and maybe get some ideas of fellow towns who run their markets successfully .. never be ashamed to admit failure. Then without admitting it, it went the wrong way you wont know where you gone wrong in the first place.
I do have lots of ideas lol People will tell you some of them are cccrraaazzzyyy
but (there is always a but) with ideas crazy or not you can start building a good foundation which can be successful for years :)
I know this town is full of wonderful people and many have fabulous ideas. just get them all together and asked for help. I am sure this make a big big difference :)