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  To be fair to Tesco though with regard to local produce...since the start of the year they have pushed this new much favoured initiative of buying local produce. You can see it on the bags of potatoes and apples and so on...from such an such an area of kent. This has encouraged me to buy more stuff there of the fruit and veg variety.
  
  So two things here...this is really a marketing move because..
  1. people want their produce where possible to be green aware. if the produce comes from down the road, the planet wont be affected in quite the same way. less truck/shipping mileage etc.
  
  2. people just like the idea that they are buying from local farmers. Its good marketing by Tesco. The farmers market comes to Tesco kind of thing. Its therefore fresher and so on.

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