That's very naive there Howard.
Define the 'best brains' for one thing. You may know where you want to go but different people will see different routes to go there but the problem is that too many get lost on their route...
It is simple enough.
We need more jobs in the wealth creating private sector - that is surely not arguable.
To do that you apply common sense. That would dictate de-risking employing someone to encourage employers to employ, How do you de-risk - get rid of the mound of legislation that makes it risky. Make it easier to sack someone. Reduce costs to businesses, i.e. lower taxes. Make it worthwhile investing your money too, more incentives. Also of course make it worthwhile someone taking risks to ensure they would get the reward for that risk, lower taxes for instance on Capital Gains and Income (flat simple and low taxes would help) and certainly get shot of the 50p rate.
That is what would do the job. Propose it and then you will get all the ideological clap-trap about 'employment rights' 'them and us' and so on. We see it all here and you join in on that Howard!
