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  I answered that Tom. The licence fee cash can be bid for by commercial channels to enable quality programming to be shown at reasonable times. Indeed it can be part of the terms of the bid. People attracted to such programming will usually be 'upper end' by which they will tend to have more disposable cash and therefore be attractive to certain types of advertiser.
  
  All of that is beside the point anyway - this is about an excellent series currently on tv.

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