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    This development at Enderby Wharf in Greenwich will indeed be serious competition for Dover and the other major cruise ports (Southampton/Harwich). This will particularly interest the itinerary planners for port of call visits. Many cruise lines already refer to London/Dover and London/Southampton in their brochures! The key point is not what DHB are doing, but what is the town doing to improve its image and appeal? Whilst acknowledging the excellent work that the cruise "greeters" do, there has to be a more strategic approach to developing and marketing the tourism offer for the cruise business. It is after all, the fastest growing sector in the travel industry. It is not the port the cruise companies are interested in, it is the destination.

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