Nicola, Clausewitz said, 'war is a continuation of state policy by other means.'
What we are looking at here is an example of DIME (the defence establishment love acronyms).
I don't propose to write on the subject on this forum but you might find this paper interesting
www.dtic.mil/get-tr-doc/pdf?AD=ADA561308
It is unclassified so only speaks in generalities and does not take into account the growth of 'social media'.