Could it be that where Brian leads others are sure to follow?
I, for one, have noticed Brian's push to give the 'Mirror' titles more coverage, and he is not alone in that...
Daily Mirror embraces white space as part of rebranding campaign
Red top leaves two pages of Saturday's edition mostly blank and challenges rivals with the claim, 'We are the intelligent tabloid'
"Saturday's Daily Mirror appears with pages two and three almost entirely blank as part of a rebranding campaign in which its editor-in-chief throws down the gauntlet to the newspaper's red top rivals, declaring: "We are the intelligent tabloid."
In an unusual move accompanying a strategy to boost the Mirror titles' credentials as a more serious read to the Sun and other tabloids, page two of the newspaper is published with just a side column containing the crossword, weather and some other elements while page three contains just a twitter hashtag for the promotional campaign, #Madeuthink.
Readers who make it to page six encounter another page devoted to the campaign, with a message asking them, "Did you notice the blank pages?" and making the point: "Something that isn't there can be as thought provoking as something that is."
By page 10, things become a little clearer in a message from the editor-in-chief, Lloyd Embly, who informs readers: "We understand what makes the Mirror different..."
http://www.theguardian.com/media/2013/sep/21/daily-mirror-pages-blank-rebranding-campaign