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  At last some control on this unacceptable face of business ................
  
  Courtesy Independent...............
  
  Payday lending advertising faces ban under hard-hitting new rules
  
  
  Payday lending advertising could be banned under hard-hitting new rules being considered
  
  by the City Watchdog.
  
  This morning leading payday firms including Wonga, Dollar Financial and The Cash Shop,
  
  were summoned to Westminster to explain to Ministers why the high-cost credit industry is
  
  failing to meet minimum regulatory requirements.
  
  At the summit - which also included debt charities and consumer organisations - Ministers were
  
  told of far-reaching proposals that could ban daytime adverts on television that target the
  
  unwaged and vulnerable people.

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