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    Multinational CEOs tell David Cameron to rein in tax avoidance rhetoric

    Burberry, Tesco, Vodafone and BAE Systems join CBI chief in lobbying PM to stop moralising on tax

    ahead of G8 talks

    Sir Roger Carr, CBI chairman, said at an earlier meeting that tax avoidance "cannot be about morality -

    there are no absolutes".

    The bosses of some of Britain's largest multinational corporations have urged David Cameron to stop

    moralising and rein in his rhetoric on tax avoidance ahead of a G8 summit next month.

    Chief executives of companies such as Burberry, Tesco, Vodafone, BAE Systems, Prudential and GSK

    were keen to take a final opportunity to lobby the prime minister in advance of the meeting of political

    leaders in Northern Ireland.

    Cameron has pledged to use Britain's G8 presidency to tackle aggressive tax avoidance by multinationals

    , but is also keen to heed the counsel of his business advisory group, which he met with on Monday.

    Also present was Google's chairman, Eric Schmidt, despite the internet search firm coming under fierce

    attack from MPs last week because of its tax arrangements.

    The president of the Confederation of British Industry, Sir Roger Carr, who was at the meeting, was

    among those who have taken issue with Cameron's attacks on the ethics of big business tax engineering.

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