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  I do agree with you, though, Button. Kind of. My take is that folks watching the offending ads (or any ad for that matter) will bring to that experience varying qualities of interpretative sophistication which are out of the control of the advertiser in any case, no matter how subtle or subliminal they've sought to be. It seems to me that the charge of 'gender stereotyping' is aimed at 'protecting' a, largely imaginary, naive viewer. But we've all been watching TV so long now that all the conventions (including advertising ones) have been established and most everyone knows what they are, and they're rarely broken. We shouldn't be cutting TV cloth to make a suit for idiots. (Although this is largely what we have been doing for a couple of decades, with a few exceptions.)

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