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    Yes, a big 'well done' to each and all. [PIMM'S in the park, an honourable exception. ]

    If you can't use an apostrophe, you don't know your sh**

    "...It's easy to smirk at the "greengrocer's apostrophe" - the shop that uses an apostrophe to indicate a plural ("pea's"), often omitting one when it is actually required ("new seasons asparagus") - but a small trader worried about where the next delivery of purple sprouting broccoli is coming from has got more excuse than a huge multinational business that makes a profit of £1bn a year.

    Tesco, Britain's biggest supermarket, is in a class of its own when it comes to apostrophe abuse. You'd think that someone among its half a million employees would know better than to put up signs saying "Kids toys". It gets worse in the clothing department: a simple "Kids" seems fair enough, but the signs nearby are a scarcely credible "Mens" and "Womens". The meaning may be clear but the sloppiness demonstrated by this insult to the intelligence of its customers makes you wonder what else the company gets wrong. Sell-by dates? Prices?.."

    **"To sum up: apostrophes are the difference between a supermarket that knows its shit and one that knows it's shit; between feeling you're nuts and feeling your nuts; between "Hell mend them" (an old-fashioned curse) and "He'll mend them" (a bloke's coming round to fix your tiles)."

    http://www.theguardian.com/media/mind-your-language/2013/aug/16/mind-your-language-apostrophe

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