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  If you note here that Mrs Cameron has only recently been mobilised. This is because research and indeed the polls themselves have shown a fall in interest in the Conservatives. Where once they had the election sown up..on paper, nobody gave Labour a cats chance in hell at one time if you remember. But once the polls narrowed alarmingly, it was a question of mobilising all possible options for the Tories. Mrs Brown had already been mobilised. There is no doubt that the motivation here for both parties is the urge to get the womens vote onboard. A huge force which can make all the difference at the end of the day..women relate primarily to each other in times like this. For example all the women I know where rooting for Hillary Clinton a short time back...that gives you the idea as to why.

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