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I would also point out, Barry, that many small companies that set out to conquer a share of the market, do so by competing with already existing businesses, and when there are many businesses of the same kind, some lose their market share, and have to lay workers off.
The only way that a business can thrive from the start, is by coming out with a new invention, but then this would meand that the firms producing outdated items would have to lay their workers off or re-organise their production.
An example: when computers and printers came out in mass-production, type-writers were no longer required, nor the old-fashioned copy-printers, and firms needed less secretaries.
In our current recession, I wonder where I can see all your optimism on the employment market; try as I may, it's not at hand!