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    White Cliffs of Dover - yes, of course it's a total no-brainer that this global (excuse the following dread-word) 'brand' should be used by the town, and used prominently.

    But does Dover really need an expensive rebranding exercise, and all the attendant self-justifying marketing guff and wasteful consultation/design process which that entails, before the town starts to get on its feet again? Nope, I think not.

    All fur coat and no knickers, as usual.

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