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After the 2008 crash many people who weren't short of a few bob went over to Aldi and Lidl because they thought they ought to and never went back to Tesco when things improved. There are a lot less people doing the traditional after work weekly or fortnightly shop now and using convenience stores regularly instead. Prices may be a bit higher but people have found that they don't end up throwing things away that were bought on impulse in a large supermarket. The Co-op sussed this out by closing some of their bigger outlets and opening smaller ones near to homes so no travel costs involved.
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