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    WOW, that's great news! For a minute there I thought that McDonalds were going to go out of business!

    I very occasionally take my children in for the irony of a 'Happy Meal ©' comprising of a handful of limp, lukewarm fries, some tasteless chicken nuggets and a milkshake, so thick that I worry could cause some kind of haemorrhaging getting it up through the straw. The saving grace for the children (who usually leave most of it) is the toy, usually linked to the latest Disney film to ensure corporate back scratching and the indoctrination of young minds. On such occasions I abstain from eating, even if I'm hungry. I do have a coffee now and again, which I think is about the best thing they do.

    The bottom line is that this is a Capitalist success story and really exposes the soullessness of the model. BarryW makes an eloquent case for his belief in the ideas of Friedman on another thread. Although a good debate, the WHOLE thread seems to negate one thing...the mention of people, humans beings. This is of course the factor that can used to expose the naivety of both politicians and economists alike. Although so much can be given a numerical value (especially that Capitalist obsession 'profit'), human interaction and experience cannot. Of course McDonalds, Tesco and Subway (and the government) feel they can quantify people views with mindless questionnaires, with set responses of 'Agree'; 'Disagree'; 'Agree Strongly' and 'Neither Agree or Disagree'. This linguistic nonsense, just a desparate attempt to humanise a process that ultimately just churns out a set of numbers, providing a set of pie charts to a think-tank of some kind.

    The result of all this profit-driven nonsense is the passionless, automated, experience that is: 'shopping in Tesco' or 'eating in McDonalds'. Each interaction with a member of staff, a robotic monologue of responses, defined by a flow diagram dreamt up by a board meeting of ex public school directors.

    DT:"Happy Meal© please"

    MaccyD Robot: "Burger, Cheeseburger, Nuggets, Fish fingers?"

    DT:"Burger"

    MaccyD Robot: "Fruitbag?"

    DT: "Yes please"

    MaccyD Robot: "Drink?"

    DT: "Strawberry Milkshake, reduced viscosity please!"

    MaccyD Robot: "errr right, enjoy your meal"

    DT:"But it's not for me! ...is that not part of the flow chart?"

    If this is what corporate capitalism has done for food, in the same way Tesco has to shopping (and these are success stories!!!!ARRGGGHH) I can't wait for these inhuman approaches to affect every aspect of our lives. Let the markets freely define themselves and take over with no intervention. Ironic really, that this economically driven approach has actually reduced our choices rather than expand them and in doing so eroded human interaction!

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