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    He is well respected as a singer in certain circles.

    Although I find the adverts a pain, you cannot fault the brilliance of the idea, I mean we are talking of it here and it gets under your skin, so you remember the sponsors message and name subliminally.

    Even more annoying are the Direct Line ones and Churchill, it was reported that a certain age of school children, when asked about a certain famous Prime Minister....thought he sells car insurance, now that's the power of advertising.

    Annoying it may be, but it works, despite it being 30 years ago I can still hear ringing in my head the classics!... 'Softness is a thing called Comfort' and 'When hands that do dishes' etc.

    Goan!

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