see:
http://www.bbc.co.uk/news/education-18506533
'Worrying'
Children's author Frank Cottrell Boyce said: "It's worrying to think that so many young children are not being inspired to pick up a good book and get lost in a story.
"According to Unesco (the United Nations agency which promotes knowledge), the biggest single indicator of whether a child is going to thrive at school and in work is whether or not they read for pleasure.
"Clearly we need to make sure we are providing our children with the right types of books which stimulate their interest, capture their imagination and make them turn the next page."
Schools Minister Nick Gibb said the findings of the survey were "no surprise" and that the government was working to encourage children to develop a love of reading. It would launch a national reading competition for schools for the next academic year, he said.
"In a world of so many distractions for young minds, the place of literature is more important than ever," he said.