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  This is one reason why you should get independent financial advice rather than go direct.
  
  The due diligence tests conducted by IFAs into the financial strength of insurance companies reduce the chance of getting a dud. There are no guarantees of course but it increases the odds in your favour.
  
  One example of where going direct did disadvantage people was the Equitable Life saga - their financial strength (or lack of) ruled them out for IFAs as I found when doing checks in the few years running up to their collapse. They employed their own sales force and boasted that they did not pay commission (forgetting the high bonuses paid to their direct sales force!) but nevertheless they did crop up on IFA systems for financial strength and that ruled them out for fee based advice.

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