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    Boys, boys, boys! As the article does not site specifics, could this thread be seen as an argument for arguments sake?
    Having studied many a business plan, the basic elements of the plan can be hindered by repetition, insufficient evidence, unsound projections,( both fiscal and production) and poor market research. Some of the best plans I have seen have been really simple and evidence based.
    My advice to anyone thinking of starting a small business is to do you research and ensure that you talk to the experts!!

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