That's right Bern, but the use of the Yorkshire name is meant to conjour up images of a wholesome British, indeed English product in the same way as the Hovis ads and trading on the traditions of that county. They don't say "have a nice cup of Yorkshire tea grown in India" as that would spoil the illusion.
I've never tasted it so cannot comment on how good or bad it is. But, the branding and marketing is unsurprisingly cynical. Why, for example, did they not call it Glamorgoan Tea, or Essex Tea"? The answer is obvious and consequently I won't buy the product. But, that is my choice too. If you enjoy it, drink it.
