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    I think the event depicted here is a very strong and important. We should not forget any of the people who died in this or any other conflict. This is an important message, but when questioning the integrity of the video, one thing cannot be overlooked:

    IT IS A CHRISTMAS ADVERT FOR A SUPERMARKET.

    No, they are not showing what they sell; yes, it is a very powerful depiction of a historical event; yes, money is going to charity; but the bottom line is Sainsbury's are using the emotion evoked by a very serious event, to promote their company. I don't see this as wrong, just a little cheap.

    It is also worth pointing out that it is a complete rip-off of the music video to "Pipes of Peace" by the king of integrity himself, Sir Paul McCartney.

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