At last at rest, Carl Elsener, businessman
head of a business his grandfather began
at the cutting edge, to all a boon
in pocket and purse and on the moon
"... never made a worker redundant... He would often be mistaken for a janitor when he opened the door to visitors in his overalls. The top salaries at the company never exceeded five times the wage of the lowest-paid full-time worker. He went to work daily on his bicycle almost to the end..."
http://www.guardian.co.uk/world/2013/jul/02/carl-elsener