Rebranding the yellows
- 27 November 2011 16:48139274courtesy of the independent.
Deputy Prime Minister Nick Clegg has been advised to take a leaf of Oxfam's book in a bid to win back voters who have deserted the Liberal Democrats.
The party has hired "brand advisers" in an effort to revive their flagging electoral fortunes, according to leaked documents obtained by The Mail on Sunday.
They were said to have suggested a less principled approach to campaigning - once a "strategic, long-term brand model" had been devised, the party should develop "shorter-term themes, straplines and soundbites" to "support short-term political expediency".
The advisers also recommended that the party creates an "inspirational vision that directs evolution of the brand", such as "to create the most innovative and socially mobile nation".
They used the example of the charity Oxfam on the grounds that it has a clear vision to "end world poverty and suffering".
A Lib Dem spokesman denied that the the decision to bring in outside advisers was a panic measure in the face of falling poll rating.
"There is no question of panic. This is work that has been going on for some months," the spokesman said.
"There is a general recognition that we need to work harder to get our message across. It is no secret that we have been conducting this exercise. It is part of the process of transition from being the third party." - 27 November 2011 16:51139275"Welcome the new age, vote Beige."
Ignorance is bliss, bliss is happiness, I am happy...to draw your attention to the possible connectivity in the foregoing. - Keith Sansum1
- Location: london
- Registered: 25 Aug 2010
- Posts: 23,948
27 November 2011 21:53139363and boy do they need helpALL POSTS ARE MY OWN PERSONAL VIEWS - 28 November 2011 09:32139381The Libdems certainly need something..but would rebranding help? They have slumped out of popular favour and out of all recognition since Nick Clegg sold his soul to the blue devil. They jettisoned completely their previous branding, merged it with a larger much better known brand, and now they have an identity crisis, and in turn the public have an identity crisis with them too . Their branding has been absorbed and re-coloured blue.
Whatever became of the sandal wearing woollly vested liberals of old, those with the caring greener than green nature. All abandoned it seems for a stab at power. If anyone can find a more Tory MP than liberal Danny Alexander let me know. I watched him meanly savage and threaten the teachers etc.. ordinary day to day public sector workers who are worried about their pensions. No..Not the Libdems of old.
Nick Clegg's branding is broken completely. He has tried several times lately at various launches to re-engage, but a weary exhausted public is tired of looking at him.
Yet for a brief time he was the pinup boy of British politics..he was the new wave, the revolution. He captured the young heart and the young vote. Here is a picture of the pinup boy in his brief heyday...
Now his dream of quiet revolution is in tatters, and he knows it. See how he gazes into the mid distance during Prime Ministers Questions...longing for that brief era of just a few years back. But like a dream it vanished in the realities of daylight....blue daylight.email: dover7@msn.com - 28 November 2011 12:13139393Ah! I almost felt sorry for Nick whilst reading your piece above PaulB, but only for a mere split second you understand Now there's a man that was certainly for turning!
- 28 November 2011 12:34139397#.4..SPOT ON...........His ``involvment``with `Tuition Fees`will have the same lasting effect as Mrs.Thatchers milk
snatching effort.
Danny Alexander will not be a Lib/Dem at the next election...............he may end up the most right wing Shadow
Chancellor of the Exchequer we have ever had!! - 28 November 2011 12:55139403that picture that paul put up shows how he always looks now - very sheepish and rightly so.
they talk of rebranding but what as?
they were the most left of centre party 18 months ago now they are clearly on the right.
what do they want be, we don't know and i doubt that they do? - 28 November 2011 13:14139407Modern Politics.
O ye that chide, do stop and think
of we who strive to construct rhyme
as oft we must when rhyming sink
to dredge-up words from Shakespeare's time
From nature too we stoop to steal
and dip our brush in flower head
(tho' from thence stem scenes surreal)
we opt in turns for Dandy Lion/Piss-a-bed
Alas these days we're spoilt for choice
satire must wallow in it's subjects pit
mundane the topic, mundane the voice
it takes more stomach, but far less wit
Be it; Cameron, Clegg or Miliband
where there's no seasoning all is blandIgnorance is bliss, bliss is happiness, I am happy...to draw your attention to the possible connectivity in the foregoing. - 28 November 2011 13:28139412I am happy to brand them............
- Keith Sansum1
- Location: london
- Registered: 25 Aug 2010
- Posts: 23,948
28 November 2011 23:13139629i can brand them
THE FINSHED PARTYALL POSTS ARE MY OWN PERSONAL VIEWS
