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    Didnt Marks and Spenser start out as a penny bazaar. Start cheap and small and the world is eventually your oyster. M&S went solidly upmarket in time and we can now see poundland moving slightly up the greasy pole towards middle class acceptability.

    People are feeling the pinch and are changing their shopping habits accordingly. For example those 'basic' brands in supermarkets sell very well during economic slumps when times are harsh. These basic brands are a success story in themselves. I must admit I never had them myself but one of these days.....I can see the wolf approaching the door.

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