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    Poundland, who are opening new shops at the rate of one a week, disclosed their profits for last year of approx £21.5 million.

    It would also appear that they are now attracting the cash strapped middle classes,according to a recent survey. The close to sell by date items are now being replaced by branded goods like Heinz etc. Grow your own veg bags,gooseberry bushes,National Trust bird seed and even Shakespeare cd's are part of their move into the middle class market. Poundland sold 6000 copies of Hamlet last month.

    Obviously one of the very few success stories from Britains High St.

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