The post you are reporting:
Perhaps if they were to slash the price of Persil? OMO (only my opinion)
"a new study shows"
Nothing 'new', nowhere near a 'study' and what, if anything, does it 'show'?
Sticking to the 'laundry' theme. While we are to worry over the activity levels of children, the reduction in play areas and the increased dangers of our great outdoors;traffic, yobbishness and the suspicion that all children out-and-about can only be up to no good. The push for cleanliness too plays it's part. If ones offspring were discovered by the authorities (various) to be out and about in a group, covered in mud and ravenously hungry the parents would be on some sort of register quicker than you could say 'knife'.
This is all part of the drive back in time to the Victorian era (OMO) that all too often sees children as the useful/useless adults they shall become. If they are not to be employed as they once were they are to spend that most valuable time, childhood, being trained, cajoled and groomed (and I do mean groomed) to be good little consumers accepting as 'Gospel' all that pours forth from the TV screen.
In 'truth' there is no money to be made from fun. Not the tree-climbing, rope-swinging, slope-rolling, mud-pie-forming....[OOPS! wait a mo...] no money to be made EXCEPT for the soap manufacturers.
