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  Its a funny thing, the simpler the food the more expensive it is. This is the idea behind organics isnt it, less preservatives, less chemicals in the ground as it grows and so on. But why doing less with it makes it more expensive I dont know. It must just be a question of volume.
  
  But its the extra cost of organically produced stuff that has clobbered it in recent times..sales of organic produce has slumped, whereas sales of supermarket basics have soared. So we are wolfing down the basic stuff, whic is no doubt loaded with chemicals and whathaveyou.
  
  Cost have forced the consumer to worry less about whats on the label. Alas!
  
  Thanks for the info there Peter and Ross...I didnt realise my 'harmless' orange drink was quite so dangerous. It is one of those 'active' drinks.

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