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Roll on, roll off, Button. As opposed to needing a relatively expensive infrastructure of cranes and tugs to help you to your eventual destination.
On-board freight catering never made much dosh for the ferries. That's why they put the drivers in separated areas and fed 'em at cheaper rates. If you go on the tunnel, you just get bussed into a lounge and gifted with a coffee and a bun. All the profit is in the ticket.
Coach passengers on the boats spend like the world is ending. The ticket vaue for the vehicle isn't high in terms of deck space occupied, but the passengers tend to get royally drunk, spend a fortune in duty free (as it once was) and stuff themselves silly. Not quite such largesse from car passengers but their own onboard contribution is still very important for the ferries.
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