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    It really isnt about your data, most territories even the USofA have data laws that broadly prevent the worst excesses popular culture imagines Google and Apple get up to with your data.

    What they are selling to the advertisers is your attention, they use your data to tailor the ads that you see, the music/tv/video recommendations you get etc and they monetise your time for their gain - to these organisations you are the commodity that they are selling.

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