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  I might have to disagree with Tracey Emin there...the real genius here is placing the beer can upside down. This is a bitter analysis of the part down-under has played in modern consumption and indeed modern consumerism. They, the Australians, tackled western culture with shoulder shrugging cheek and didnt give a damn about our traditions with Rubens and Van Gogh. This caused widespread affront in the beer houses of Munich and Amsterdam who still prefer a Holstein with their Rubens. So I see what the artist was trying to do here...he was calling for a return to our previous glories in art music and wine and sticking an artistic two fingers up at Modernism.
  
  
  

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