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    As a patriotic Englishman I feel proud that we shall be hosting the creme de la creme of competitors from every nation on earth in every sensible sport known to man. What a spectacle, both of individual and team commitment and of the supreme heights of athletic achievement; for those of a sporting nature it really is the greatest show on earth, especially for those who are fortunate and dedicated enough to have made it to their national team.

    But what shame we bring on ourselves by allowing commercial sponsors to make the Games all about themselves, rather than all about the competitors. This all follows from the infamous London Olympic Games and Paralympic Games Act 2006 which it makes it an offence to display Olympic symbols unless you are a paying sponsor. This turns common sense on its head - normally the event pays people to promote it. In this Alice-in-Wonderland situation it's the other way round.

    Two fingers to the sponsors, and all hail to the athletes. The fact that many of the events bore me rigid is neither here nor there, I shall still cheer on our team.

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