OFT cracks down on Misleading Supermarket Offers.
- 30 November 2012 14:50203966This story being widely featured on the news programmes today...this press release came in earlier..
The new initiative might just improve things for all of us with the bewildering price offers these days, that very often arent offers at all.
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OFT Cracks Down on Misleading Supermarket Special Offers
Following an investigation into the way supermarkets display their prices, the OFT has found that there is inconsistency in the way the law is being applied and has established principles to ensure greater transparency and fairness over prices between supermarkets.
Laura Sandys MP - who established the Smarter Consumer Commission to support families with rising food prices - said:
"With families' budgets already stretched, shoppers need to know they can rely on special offers and promotions really being bargains. Particularly as food prices are rising, prices and promotions need to be fair and transparent so families can make informed decisions when they are browsing supermarket aisles. It is no longer fair for supermarkets to artificially inflate prices to make a later discount more attractive or to suggest a multi-pack is better value when it is not.
"Through the Smarter Consumer Commission, I have been calling on the relevant authorities to investigate. I am pleased to see that we now have a clear set of OFT principles for supermarkets to abide by. Eight supermarkets have already pledged to sign-up and I hope that the others will follow suit. Today marks an important step forward in preventing shoppers being ripped off."
Aldi, Co-op, Lidl, Marks and Spencer, Morrisons, Sainsburys, Tesco, and Waitrose have already agreed to adopt the OFT principles to ensure that shoppers' are not misled by pricing and promotions.
How about that for a price cut !!
email: dover7@msn.com - Jan Higgins
- Location: Dover
- Registered: 5 Jul 2010
- Posts: 13,897
30 November 2012 15:07203975Chatting to Wendy this morning about this and Morrisons in Dover always inform Head Office when a customer informs them there is a pricing problem.-----------------------------------------------------------------------
I try to be neutral and polite but it is hard and getting even more difficult at times.
------------------------------------------------------------------- - 30 November 2012 15:20203982all the main players have signed up to it, i have found that clothing retailers have been the worst culprits in the past though.
many keeping a couple of racks at the back of the shop with inflated price tags, then at sale time bringing the racks to the front with bargain/proper price tags on. - 30 November 2012 15:51203990A colleague went to buy a large bottle of water last night at a local garage, the price was £1 .01p or 2 for a pound, now that is a bargain
Audere est facere. - Brian Dixon
- Location: Dover
- Registered: 23 Sep 2008
- Posts: 23,940
30 November 2012 16:06203993asda hasent signed up yet. - 30 November 2012 17:12204013well spotted brian , i wonder why?
martin
the co-op who are not known as a bargain hunters paradise every now and then have on offer a pack of desserts for £.1. 25 or 2 for a pound. - 1 December 2012 08:42204047Yes it is odd that ASDA dont appear to be on the list..maybe they are the biggest culprits but who knows. But Laura Sandys Conservative MP for Thanet South has been campaigning for this for quite a while, some of you will remember some of the previous press releases asking for clarity in the supermarkets especially during these austere times.
Another pictorial example of the machines taking over...
I think I remember Terry putting up a thread a while ago along the lines of..
one packaged donut 30p two packaged donuts 70p...or similaremail: dover7@msn.com - Terry Nunn
- Location: London Road, Dover
- Registered: 12 Mar 2008
- Posts: 4,316
1 December 2012 08:49204048Also tinned mackerel (in ketchup - lovely) 45p each, or on offer, two together £1.05. Same brand, same tins.
That was Tesco of course, I don't go there any more.
Terry
PS 5 dougnuts at Morrisons 65pQuis custodiet ipsos custodes? - Jan Higgins
- Location: Dover
- Registered: 5 Jul 2010
- Posts: 13,897
1 December 2012 09:01204051I think Morrisons have the best jam doughnuts in town, sadly they could be one of the reasons I am so fat.
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I try to be neutral and polite but it is hard and getting even more difficult at times.
------------------------------------------------------------------- - 1 December 2012 09:35204053the co-op do good ones, some with custard filling.
- Brian Dixon
- Location: Dover
- Registered: 23 Sep 2008
- Posts: 23,940
1 December 2012 10:44204059farthinglow farm doing 4 for one pound fifty,and they are full of jam.normal price 50p each. - 18 February 2014 15:11261223things seem to have got worse since that report.
http://www.dailymail.co.uk/news/article-2561896/Is-offer-really-special-Supermarkets-accused-laying-obstacle-course-bogus-promotions-confusing-pricing-shoppers.html
