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    Jenni,

    With new stores IKEA is aiming at young college educated customers. Urban inhabitants, trend setters and often people who have already used IKEA. Price control is excellent giving value for money and it has taken over the gap in the market that I well remember Habitat had in the late sixties relying on word of mouth for a lot of advertising. Islington yes. Whitstable yes. Dover no.

    I fail to see the sort of person who calls their offspring Liam will have furniture named after a character in Wallender!

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