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    Ross, it’s a loss leader. It’s a good way to build brand loyalty. Most Auchan branches in France have FOC chargers, which make shopping trips even cheaper than they were when diesel was half price in France. Many Lidl stores in UK have rapid chargers which were all FOC until recently. We still use the local Lidl even though we now have to pay 23p a unit. Our Leaf does 4.2 miles to 1kWh of electricity. Our diesel Citroen used to do 37 mpg. 5p a mile vs 17p is a saving of over £1400 a year on an annual mileage of 12000. If we keep the car five years the saving will more than outweigh the difference in purchase price between ours and a similarly equipped petrol model. Plus servicing is far cheaper, there’s nothing dirty under the bonnet, the boot is huge (no fuel tank), the brakes will last the life of the car (regeneration braking means recovery of kinetic energy - the friction brakes seldom being used). The usually cited disadvantages (low range, low availability of charging points are rapidly disappearing.) Add to that the quiet and refined driving experience, and we are now fully committed to a zero-emissions future.

    Here endeth the lesson.

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