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Vic check your facts: Morrisons is a British company having been founded by William Morrison in Bradford in the late 19th Century, it is currently a quoted plc on the London Stock Exchange. Equally Somerfield/Co-Op is a British company too.
I suspect that there will be a "honeymoon" period of 3-4 weeks where lots of people try out Morrisons and then their previous shopping patterns will start to return and we will see normality return with a more even pattern of trade between Tesco & Morrisons; sadly I do think Somerfield will see significantly reduced trade.
Roger, that is all great news and I wish you every success with your efforts.
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