Apparantly the true 2012 Olympic logo cost £400,000 to research and design. How exactly?
What about the Olympic mascots, er, things, i.e. Wenlock and Mandeville? Those rejected villains from the Sarah-Jane Adventures? They look like a pair of faintly scatological cyclopean protoplasms to me.
It's almost as if the designers thought "Aha! We know what will appeal to kid's sense of fair play - DANCING AMOEBAS. With an eye!" Righty-ho. Roll on 2016, we might end up with jocular multi-coloured pond leeches daubed in all the flags of the world. Except any flag with Zion on it.