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Alexander, an English tourism body did a survey a couple of years ago which showed that Dover Castle was a big attraction. It also showed that the castle was seen as a day trip destination with people going to the castle then moving on elsewhere. Dover needs to make more of its other attractions, such as the Western Heights, in order to attract visitors to stay in the town and spend their money.
For visitors to visit in larger numbers the attractions have to be accessible and that costs. Developers will raise the money the require and laws will require them to put money into the surrounds, and CGI have shown a willingness to go beyond this.
Shops that increase their business (by having greater visitor numbers) will need more staff while new shops, and we have plenty of empty spaces, stand a better chance of prospering with larger numbers of visitors in the town.
Lorraine, I would be fascinated to see the historical proof for Sir Gawain, and more so the "Green Knight". Without the skull there is no more Arthurian connection than there is for the Folkestone Worme. I do agree with you on the DTIZ plans, all the talk of 'Park and Ride' for the Whitfield schemes etc. will mean nothing if you are asking people to Park and Ride to a car park.
A National War Memorial WILL attract visitors from around the world. The Western Heights, above the White Cliffs, is the perfect spot for it and will help to preserve the site (and reduce the litter dumping). Look down from that spot and you are looking at the pier where two thirds of the Dunkirk evacuees reached safety. Of course we could do nothing and let all the possibilities go elsewhere after all, it is more fun to quibble than it is to see progress.