Roger, mere PR is not enough.
The Tories need a non-political ally to get Localism on track.
This could even fit in with the Tory version of Big Society, where we're all in it together!
Hence there's no need to be a member of a political party to be in it together.
And that is exactly where the Tory party should be looking, for an ally who isn't necessarily interested in politics, but has some common views with Government policy.
We just have to read Barry's version of how every person could become a billionaire to understand how the wrong sort of PR can be damaging to the Tory party
