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  I think what is probably happening here is the summer Olympics effect. Politics took a complete back seat to sport on an unprecedented scale. So political personalities were forgotten save for the incumbent political leaders who did well out of the Games. Cameron did well, had a benign and even pleasant presence on a number of Olympic high profile occasions...so the goodwill factor towards him increased. Boris Johnson also had a splendidly high profile period through the Olympics, so people's goodwill awareness of these two is hugely up.
  
  On the contrary Labour had no role to play...and were airbrushed out of existence. But now that the political bruising is back in play it will be interesting to see how it all develops and how the polls shift.
  
  I think Cameron is fairly well received by the public generally...but the real opposition will come from within his own party. In more recent years the Tories have been notoriously difficult to manage as a whole party. Cohesion soon goes no matter who the leader.

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