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  Although I heard Sainsbury's welcomed the move to 'ugly' carrots yesterday, the real culprits in our demands for pristine fruit and indeed nice neat carrots and veg generally, are the Supermarkets. For years the Supermarkets have insisted on bog standard designes of fruit and veg. Anything that didnt fit the designer shape was thrown away...causing widesperead waste. Lets face it we all went along with it. In the past 20 years nobody concerned themselves at all with waste. It was what happened in almost every area of life. But now its pinch and crunch time and a new mood has swept in about everything from rubbish recycling to global warming, now this mood is saving the 'ugly' carrot.

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