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    James Cameron's AVATAR is now officially the biggest earning movie of all time. Today it overtook the previous top earner, Titanic (also by James Cameron) and has now broken world records, and is still burning red hot at the box office. At the time of writing, it has reached a box office take of a staggering $1.843billion, beating Titanic's £1.840billion. It will be some time before we see a movie as profund as this (at least in movie business terms anyway). If you haven't seen it yet - and I reckon there is still one or two of you virgins out there - then seriously, get into a cinema fast!

    What does this say about us in the midst of a recession? At the time we are all skint all over the world, we are flooding into 3D cinemas and IMAX theatres like never before!

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