Somebody may be able to explain just what 'trends' means in this particular context, but...no rush.
This got me thinking. [change CAN come to all of us

]
There must be a great deal of scope to excite/upset the world by opening a spurious account in the name of some character or other in the news...a certain cruise line captain, for instance?
So...are we up for suggestions?
Ignorance is bliss, bliss is happiness, I am happy...to draw your attention to the possible connectivity in the foregoing.