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    27, Barry, it's not always the customer whose desires drive the market, but innovative manufacturers and retailers. Originally customers wanted to keep the High St but have more choice. Tesco et al decided to start moving town centres to suburbs in order to get big enough shops. Not really what the customers wanted at all but now they are hooked and there's no going back. As Henry Ford famously said: If I'd asked the customers what they wanted, they'd have said 'faster horses'.

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