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  I heard this topic on the Radio 4 Farmers programme this morning. Farmers are incandescent and are as we know threatening to pour their milk down the drain rather than supply supermarkets, but as the HMG farming minister pointed out this will achieve nothing at all...other than a further loss for the farmer. Its a very price sensitive issue for the consumer and thats the over-riding factor. Retailers are convinced that consumers will NOT pay more...they just wont. Thats where the impasse kicks in.
  
  But further to Keiths point that you never see a poor farmer. I thought about this very thing a couple of days ago. I bought a small sweet salad in Tesco. Twas in a little plastic box and it cost £1. Not much money on one hand...but when i looked at what I had bought later...there was very little in the box.. a few pieces of lettuce, some shredded carrot and one or two other bits.
  
  If this tiny amount fetches £1...what does one field full of the stuff generate...a fortune thats what.

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