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  It would appear now that the simple consumer is the one paying the bills and yet, rather than supply and demand governing prices, the financial markets control desired profit levels. We no longer live in a world where price is based on cost of materials, transport, packaging and a reasonable profit level. Now prices are dictated by the need to keep share-holders and directors getting a large bonus every year in case they sell their shares or move to a company that keeps upping the bonuses. It is no longer the real world market place of commodities that rules our lives but the more rarefied (and arguably imaginary) world of financial transfers that push up the cost of living. The people that grow, produce or manufacture our daily staples are subservient to those who spend all day playing with calculators.

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