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    London is the key market for theme parks in the South East.

    But suppose you live in London and have a choice between Dreamland (£15.30 per adult plus 2 hours each way travelling) and Thorpe Park (£27.95 and it's inside the M25). Not really sure that Dreamland looks really attractive. Local market is both non-affluent and limited by geography. 80% of a 40 mile diameter circle round Dreamland is water.

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